PBR (Pabst Blue Ribbon) niche marketing tactic: NPR news
Pabst has established itself as the anti major corporation beer choice. One of its greatest branding moments was the product placement in Gran Torino.
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Posted on Wednesday June 1st
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About me
Mark Gallo loves to review any media sponsorship that comes his way.
I am currently working in Seattle for Anheuser-Busch. I am the local media planner/buyer for the Northwest (AK,WA,OR). I do realize the power of traditional media but love to explore new ideas on how to reach my consumers. You can find me playing rugby around the city, at a sporting event or concert I sponsor or making friends at local bars. One thing that is common in all 3 places, I will be consuming Anheuser-Busch products with friends.
Opinions, thoughts and posts are soley mine and not that of Anheuser-Busch.
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