Who said it's what's inside (liquid) that matters for #beer choices?
Great article summarizing the latest packaging trends by major beer brands. One point that they forgot to touch on is that these new package innovations possibly provides additional volume, distribution points and increased shelf space. There is always a balance to maintain with the amount of skews a brand has out there.
What do you think we will see next?
Posted on Sunday May 15th
About me
Mark Gallo loves to review any media sponsorship that comes his way.
I am currently working in Seattle for Anheuser-Busch. I am the local media planner/buyer for the Northwest (AK,WA,OR). I do realize the power of traditional media but love to explore new ideas on how to reach my consumers. You can find me playing rugby around the city, at a sporting event or concert I sponsor or making friends at local bars. One thing that is common in all 3 places, I will be consuming Anheuser-Busch products with friends.
Opinions, thoughts and posts are soley mine and not that of Anheuser-Busch.
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