Did Captain Morgan miss huge branding opportunity with Pirates of Caribbean 4?
I can’t imagine a better potential sponsorship that went overlooked. Captain Morgan should have partnered with the sure to be blockbuster, Pirates of the Caribbean, On Stranger Tides to promote their First Mate campaign. (Should have lobbied to have @marisamiller play leading female role instead of Penelope Cruz).
How much would it be worth for Johnny Depp, Jack Sparrow, to strike a captain pose in the movie? This would sure benefit their efforts to raise $1MM for charities. For more info on this program, click here.
I would also like to have seen some product placement. Pirates love to celebrate their captures and booty. They should have consulted with Morgan Spurlock, current product placement guru with his new movie, The Greatest Movie Ever Sold.
Thoughts?
About me
Mark Gallo loves to review any media sponsorship that comes his way.
I am currently working in Seattle for Anheuser-Busch. I am the local media planner/buyer for the Northwest (AK,WA,OR). I do realize the power of traditional media but love to explore new ideas on how to reach my consumers. You can find me playing rugby around the city, at a sporting event or concert I sponsor or making friends at local bars. One thing that is common in all 3 places, I will be consuming Anheuser-Busch products with friends.
Opinions, thoughts and posts are soley mine and not that of Anheuser-Busch.
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